λιβαισ

Sustainability & λιβαισ: Levi’s Dedication to a Greener Future

Introduction Have you ever found yourself intrigued by that unmistakable emblem on your jeans and wondered about its deeper meaning? That symbol, known as λιβαισ, belongs to the iconic denim brand, Levi’s. But it’s much more than just a logo; it represents a powerful cultural phenomenon that continues to evolve. For over 170 years, Levi’s…